Many Thai companies such as RS Promotion, GMM Grammy, ST Video release movies produced strictly for VCD and DVD players. This business has grown due to the strong demand for Thai movies.
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Due to some struggles, the producer of the movie "Pra-A-Paimanee" couldn't
find screen space due to business conflicts. So the company has turned to the CD format.
More than 800,000 copies of "Pra-A-Paimanee" were sold.
This success kicked off the trend.
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Telemovie plots are less complicated. They are simple
and easy to understand.
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The booming telemovie industry is partly a result of
multiplex culture, which tends to screen one big movie in more than half the theatres.
Also the average duration of a screening has been reduced to three weeks.
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It is an unknown secret that in Bangkok many pirated Video CD are available for sale. Often bad copies are sold, i.e. the pirate has shot with a camcorder during a movie. If the Thai film "Nang Nak" has not surpassed the American movie "Titanic", it is due to illegal copies. During the second week after the movie was released in cinema, illegal copies were already available for 150 baht.
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Tele-Movie is celebrating its breakthrough with 'Miss Queen Thailand', a comedy about
tranvestite beauties, which has sold 200,000 copies in just two months in year
2003.
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Most telemovies are comedies, investigations, mysteries and romances.
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Many telemovies are related to terrifying plots. Recent telemovies use stars from
Thai TV series or "LAKHON" (ละคร) to attract more viewers.
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Telemovies carry an average cost of Bt5 million per production, compared
to Bt25 million for a cinematic release. The producers don't have to compete
with the US movies for the limited spaces in cinema multiplexes.
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The recent renaissance of Thai cinema laid the foundation
for the advent of Thai telemovies.
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Many telemovies put the stress on a light erotic content
and a suggestive cover.
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Many erotic telemovies are sexy remakes of famous Thai movies
such as ขวัญเรียม, ขุนแผน
or based on Thai folkore feminine personages (นารีผล,
พระอภัยมณี, กินรี).
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Buddhist south east Asian countries share some common folklore.
For example Cambodia released a movie based on a similar Thai legend
(งูเก็งกอง). The main actor was a Thai actor.
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Since 1999, some Thai movies such as "Nang Nak", "Iron Ladies", "Bang Rajan", "Jan Dara", "Ong bak" have been released outside Thailand in Asian countries such as Hong Kong.
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Thai movies (here "The hotel" and "Headless Hero") are also released in Cambodia.
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